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Good music has a catchy rhythm, a hummable melody, and—if you're lucky—an unforgettable sing-along chorus. But great music has something else, something it's almost impossible to capture: soul.

Henry Beguiristain and Jen de la Osa have been the soul of Aloud since they were teenagers in Miami. A shared passion for rock classics like the Beatles, Oasis, Aretha Franklin, and Otis Redding led the pair to start writing and recording their own songs. After moving to Boston together to pursue making music as a full-time career, the two fell in love, eventually marrying. Years of writing, recording, and touring fostered deep ties to the Boston rock scene, and helped them connect with other musicians as passionate as they were, including Aloud’s bassist—and the pair’s closest friend—Charles Murphy.

“Our band is more than just the songs, it’s about the love we have for one another,” de la Osa said. “I think it helps to keep us passionate about what we’re doing. Every time we head into the studio or show up at rehearsal, it’s a chance to do my favorite thing with my favorite people. It feeds into the music,” she added. “We can read each other very well.”

Over fifteen years of dedicated musicianship has certainly paid dividends. First on local, then national tours, the band started honing a sound that has earned comparisons to the Alabama Shakes and the Black Keys. Their latest single, “Falling Out of Love”, reveals an evolution of the band, showcasing their incredible harmonies in a soulful ballad reminiscent of the classic Muscle Shoals sound.

The B-side gives listeners a glimpse into the band’s formidable range. Rock-edged with elements of psychedelia, “Empty House” is urgent, with a driving chorus you can’t get out of your head. Together, the songs on the Falling out of Love single form a perfect bridge between the propulsive pop songs the band has been known for, and their upcoming full-length, a more heavily R&B-influenced effort featuring a full horn section.

“Each new song is a chance for us to explore something different—a different sound, a different emotion,” Beguiristain said. “I think the two songs on the single show where we came from, and where we’re headed next musically. It’s a really exciting glimpse into what makes us tick as a band.”

But that’s not the only exciting new project the prolific band is working on. Recent forays into virtual reality and 360-degree digital performances are putting a decidedly modern spin on their classic rock and soul sounds.

“We’re always looking for new ways to connect with audiences,” Beguiristain said. “Our live shows have always been the most exciting element for us and for our fans, but VR and 360 videos are giving us new ways to bring the music experience to life, no matter where folks are. It’s great to have another sandbox like that to play in.”

Between their new single, their upcoming full-length release, and their constant efforts to explore exciting new digital technologies, it’s full steam ahead. According to de la Osa, this is just the beginning. A recent move to Los Angeles has provided new inspiration, and has offered new opportunities for Aloud.

“I’ve never been more excited about the music than I am right now,” de la Osa gushed. “I’ve always felt like creativity is more of a spring than a well—the more you tap into it, the more you get.”

Judging from the band’s incredible trajectory over the years, that spring is showing no signs of running dry any time soon